Australia suffers from Tall Poppy Syndrome, making it hard for SMEs to live up to their full potential. CGU, one of Australia’s leading business insurers, wanted to challenge this stigma holding us back as a nation. We embarked on an ambitious project with the Henson company rewriting the meaning of Tall Poppy as a positive.
→ 3D OOH
Working with Heckler we used the power of forced perspective to create a 3D OOH of Poppy breaking through barriers, quite literally (first of its kind in Australia.)
→ INTEGRATED CAMPAIGN
