When lockdown started to lift, XXXX wanted to welcome Australians back to the pub. We came up with an sticky idea based off a simple observation. The idea was on the ropes due to one thing or another - so I took it upon myself to shoot and edit a concept of the idea using my iPhone. Alas the concept didn’t make it, but I love the idea so much I decided to upload it anyway. What could of been?
Role: Creative/Art Director/Makeshift Filmmaker
We planned to repurpose the floor markers from iconic pubs, bringing them closer together to make our logo.
