Australia faces a housing crisis, with much property owned by Baby Boomers. Koala, the beloved online furniture store, aims to make life better for everyone. To help those locked out of the housing market, Koala offered to pay a year's rent for one lucky winner, using a digital captcha to exclude anyone born before 1964.
To date, Koala Boomer Blocker has 35 million earned impressions, six times the expected result, 20,000 entries and several bitter Boomers.
Role: Creative / Art Director / maker of this super cool website walk through
